In Print, On Air and Online: The Challenges and Opportunities of Media Relations
Date/Time: Tuesday, May 22, 2018, 1:00 pm ET
Kay Tucker, Director of Communications,
Ambulatory Surgery Center Association
Charlie Leonard, Public Relations and Public Affairs Consultant,
Overview: This webinar will provide a topical discussion of the challenges and opportunities ASCs face when interacting with the media. It will include practical tips for both initiating and responding to media coverage and an overview of resources available from ASCA to its members confronting adverse circumstances.
Several case studies that will provide tactical guidance for improving media coverage in challenging circumstances, as well as ways to use both traditional and social media to promote your brand and professional services, will be presented.
Time will be made available for a live question and answer period.
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